Just a thought – about pizzas, writing and publishers
Why does a round pizza come in a square box?
Would it make more sense to use a square tray when making a pizza? The logical conclusion of that would be that the box for each pizza could be smaller thus saving on cardboard and therefore less trees cut down. Now I am not in the business of making pizzas, so there is probably a very sound reason why round pizzas are delivered in square boxes.
Too often I hear that writers are like pizza makers who try to cram square pizzas into round boxes, or are wasteful and try to put round pizzas into square boxes. Writers need to study their markets carefully. It is no use sending a children’s picture book text to a publisher who only publishes scientific texts for academics. It sounds a ridiculous example, but I believe it happens all too frequently. Writers who fail to do their homework (read market research) just set themselves up for rejection.
There are many useful resources available to writers these days, including market guides in both printed and electronic form. Successful writers use the internet to do their market research. Many publishers these days publish their writers’ guidelines on their web site. At the very least, check these out before submitting your writing to them.